GEICO x MLB

GEICO came to us and asked us to help fans get more baseball. To do that, we started where every good creative would, taking it literally. So we created Big Blue Glove which helped fans catch more homers and helped GEICO catch more attention all season long.

Then we thought, everybody loves the Big Blue Glove, maybe we should antrhopromorphize it? After months of deliberation and mascot design: Glovey was born. He was an instant fan favorite, an eye five machine and a living symbol of the big blue glove magic.

We showed up at the All Star Weekend, The Speedway Classic, and the World Series. During the World Series when fans are mourning the end of baseball seaons, we created a social campaign with Nicky Cass and Glovey to help fans win some incredible baseball prizes next year. Last season, we helped fans get more baseball in the most GEICO way possible.