We launched Game Fuel from scratch and over the course of three months took them from 0 to 20K followers without spending a dollar. We helped court celebrity endorsements, covered live events, and build a brand voice from scratch. Now we’re proud to say MTN DEW® GAME FUEL® is a major player in the e-sports world with over 100K twitter followers, endorsements from world champion gamers, and a favorite of gaming influencers like Shroud and Dr. Disrespect. We’re proud to say we were there to build them from the ground up.

GAME FUEL

CONTENT CREATION

To better connect with gamers on social media platforms, we created dynamic posts with industrial aesthetics to resemble what gamers are used to seeing. We created interactive game-like social posts across Twitter, Instagram, and Facebook.

LIMITED EDITION CAN LAUNCH

The design MTN DEW AMP Game Fuel Optic Champions Limited Edition Cans were developed as a show of love and dedication to the gaming community. The Optic Gaming team is notorious for wearing Championship whites on tournament Sundays, so it was important for the color white to play prominently into the design. This led to a modern design with an all-white background and pops of green, effectively becoming an extension of the Optic Gaming team. What also sets these commemorative cans apart is the technology using in executing the photo-realistic portrait illustrations. We created custom content in the Vayner video lab to launch the special edition cans.

CELEBRITY PRO-AM

The Mtn Dew AMP Game Fuel Celebrity PRO-AM was a pre-release exhibition pairing gaming professionals with celebrities to highlight the new 2v2 game mode in Call of Duty: Modern Warfare and give consumers a sneak peek at the new MTN DEW AMP GAME FUEL can. The activation, hosted as a P.R. event for the brand’s Call of Duty partnership, was broadcast live through Twitch to reach consumers directly.