FOOT LOCKER x ADIDAS

In 2023 we launched Foot Locker’s new global brand platform ‘The Heart Of Sneakers’. This year, we took that title to heart and concepted, produced and launched a series of spots that plugged us into culture and helped build hype for the hottest drops in the sneaker game. Between working with up and coming hip hop artists, street style fashion influencers, and NBA stars, we’ve been busy helping Foot Locker step into its rightful place in culture as the heart of sneakers. 

To help keep Foot Locker on the pulse of culture and at the forefront of everything sneakers, we partnered with the NBA to create a spot with future/current face of the league Anthony Edwards. We we concepted, wrote, produced and launched a spot that delved into the true reason AE loves dunking so much, to show off his sneakers.