CRUNCH GYM

Crunch Fitness had a problem. They were being viewed as being the same as Equinox or Chelsea Piers —— high end luxury gyms for only the most serious fitness fanatics. But boring and serious is not who they are. So we created a campaign called ‘fiercely fun fitness’ that spotlighted the types of people who we want at Crunch. Enthusiastic but not a showboat. This is not a gym for influencers or world’s strongest men. This is a gym where people can go to get fit and have fun while they’re doing it.