CHEETOS social

We took over all the Cheetos social media channels in 2019. We doubled their Instagram following, boosted their Twitter following 60% and set up their TikTok which now has 350K followers and billions of views and we never spent a single dollar on paid media. We did it all organically. We fundamentally changed the way Cheetos approached their social, moving away from over produced corporate content and leaning into the robust fan culture of the brand and turned celebrities who love our product into brand ambassadors. As a result Cheetos has never been more ingrained in culture and they have the socials to prove it.